To quote from a LinkedIn message I received… “job searching is very much like marketing. You need to do a complete SWOT to know where you are.” Absolutely! You got it, partner!
What has cemented the doom of many job seekers, including executive-level leaders, is their inability (or self-destructive refusal) to wrap their minds around the idea of marketing themselves with a unique identity as if they were a product.
As a “product,” you must clearly articulate your executive brand, unique value proposition, and market an ROI.
Yet, instead, most executives mount a precarious job search campaign with the intention of simply providing their qualifications and hoping their corporate job titles plus Fortune 100 and 500 employers’ reputation would suffice to net that coveted job interview