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Category Archive for 'Personal Brand'

All too often, job seekers get so caught up in the way things “should” be, they forget to embrace, tout, and flaunt the value being different brings. In Dawn Bugni’s most recent post, she explores how a little change in perspective about the “bumps” in a career road can uncover a brand new layer of […]

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To quote from a  LinkedIn message I received… “job searching is very much like marketing. You need to do a complete SWOT to know where you are.” Absolutely! You got it, partner! What has cemented the doom of many job seekers, including executive-level leaders, is their inability (or self-destructive refusal) to wrap their minds around […]

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Even in rejection there are always ways to respond that will help you to learn either from your mistakes or just from the situation. Job seekers quickly learn that rejection is a part of any job search. Learning from not getting a job offer can help you to be the top choice next time. Read […]

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To you job seeker, if you are trying to go at it alone, I hope you rethink this plan; because, if a blank document on your screen with the vertical line blinking doesn’t get you excited, the end result won’t induce a better emotion from your employer. Leave it up to us ‘geeks’ who love to write, dance with words and ideas, and who will passionately communicate your differentiating value, winning you the interview you dream of. Then, it is your turn to dance.

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Twinkle with the right brand as a subject matter expert and with confidence at the right audience; then gaze at how your superstardom star-strucks all potential employers. As you radiate that special and bankable shine, someone will lasso you right into your dream job

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With so many qualified professionals seeking employment, it is not enough that you are competent, smart, and experienced. Nope, it is not. Your self-marketing must pack power, make a memorable impression, and ‘wow’ your prospective employers.

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